Dec 31, 2021
Joe Apfelbaum is the author of five books and CEO of Ajax Union, a B2B digital marketing agency based in New York. He is a business strategist, a marketing expert, and a certified Google trainer. He is a divorced dad of five, a rollerblader, a runner, a stand-up comedian, and an amateur rapper. His most recent book is High Energy Networking: Get Anything You Want in Life While Building Meaningful Relationships That Last a Lifetime.
Today, Joe joins me to talk about his book and how to overcome your fear of networking. He tells the story of his first failed experience with networking and shares what it taught him about the real meaning of networking. He explains why networking doesn’t have anything to do with being introverted or extroverted, and he notes that there are many shades of mindset between fixed and growth. He issues a call to stop making excuses, and he shares the three facets that make up a mindset. He notes the power of consistency, explains why being in business for the money doesn’t work, and notes the importance of self-knowledge and doing what brings you joy. He also gives an overview of what you’ll find in his book.
“The process of networking means doing the work of connecting with people. Whether you’re introverted or extroverted, you like connecting with people.”
- Joe Apfelbaum
“If you believe that networking is a waste of time because you’ve wasted time networking the wrong way--that’s why I created the book.”
- Joe Apfelbaum
This Week on The Mindset Zone:
Expand what's possible
Subscribe to the show and leave a review wherever you get your podcasts:
Be sure to share your favorite episodes on social media to help me reach more people like you, and don’t forget to connect with me: